MIHAS is an annual trade fair held every second quarter of the year in Kuala Lumpur, Malaysia. Organised under the auspices of the Malaysian government, MIHAS is hosted by the Ministry of International Trade and Industry (MITI) and is organised by the Malaysia External Trade Development Corporation (Matrade).
The annual convergence of global halal producers and its buying market provides a springboard to the extensive global halal consumer market, strengthening and positioning halal certified products, along with Islamic financial and investment services as the product of choice.
Malaysia’s central position in Asia makes it an ideal trading platform to draw the world’s Halal players in facilitating the sourcing and selling of global quality Halal products through THE 14th MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS).
Inaugurated in 2004 with the sole aim of facilitating the sourcing and selling of quality Halal consumables, products and services globally, this annual trade fair is in effect the largest congregation of Halal industry players.
It embraces the Halal concept in all its dimensions from pharmaceuticals and herbal products, cosmetics and health care to Islamic investment, banking and takaful as well as Islamic travel & tourism.
Every year since its inception, MIHAS hosts over 500 buyers and matches them with participants of MIHAS from Malaysia. During MIHAS 2015, this programme resulted in total immediate and negotiated sales of over RM1.1 billion. To date, MIHAS has generated more than RM9 BILLION!
Today, MIHAS is the premier event that is not limited to the ASEAN region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe.
This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serving the needs of the Halal consumer and to reach a quality-conscious generation seeking quality Halal food products.
MIHAS serves as the best entry point for the world market to penetrate into and flourish in the global Muslim the ASEAN markets. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), and organised by the Malaysia External Trade Development Corporation (MATRADE).
Event Date: 5-8 April 2017
Venue: Kuala Lumpur Convention Centre
Organiser: Malaysia External Trade Development Corporation